Benefits include:

1. Simplifying Complex Concepts: Metaphors help simplify abstract or complex strategic concepts by comparing them to familiar objects, processes, or phenomena. For example, describing market competition as a "battlefield" or organizational change as a "journey" can make these concepts more relatable and understandable to stakeholders across the organization.
2. Stimulating Creativity and Innovation: Metaphors can inspire creative thinking and innovation by encouraging individuals to explore new perspectives and connections. By framing strategic challenges or opportunities in metaphorical terms, teams can brainstorm fresh ideas, envision alternative scenarios, and generate innovative solutions that may not have been apparent through traditional analytical approaches alone.
3. Enhancing Communication and Alignment: Metaphors serve as powerful communication tools for conveying complex strategic messages in a clear, memorable, and impactful way. When crafting a corporate strategy, using metaphors can help leaders articulate the organization's vision, values, goals, and priorities in a compelling narrative that resonates with employees, customers, investors, and other stakeholders. This fosters alignment, inspires commitment, and galvanizes collective action towards shared objectives.