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Dr Gerald Khoury

Interest / Influence Matrix

HIGH INFLUENCE
Tick Keep satisfied
Tick Actively engage
low INFLUENCE
Tick Monitor
Tick Inform
LOW INTEREST High INTEREST

Use this model when:

  1. You want to gauge the level of active support you may have for a strategic initiative.
  2. You want to assess the level of interest and influence of stakeholders in order to shape your stakeholder engagement strategy.
  3. You want to identify stakeholders who may pose risks to your strategic initiative.