Logo
The Future of Strategy - Workshops | Training | Support
Strategy Icon Engage a Strategy Facilitator Training Icon Join Our Next Strategy Leader Masterclass Framework What Is The Strategy Framework
Profile About
Dr Gerald Khoury

Change Amplitude / Scope Matrix

Deep CHANGE
Tick Focused radical change
Tick Revolutionary change
SHALLOW CHANGE
Tick Adaptive / evolutionary change
Tick Reconstruction
NARROW CHANGE BROAD CHANGE

Use this model when:

  1. You want to identify the level of change that your strategy entails.
  2. You want to communicate the nature of your strategic journey to stakeholders w.r.t. the impact, extent and risk profile associated with the strategy.
  3. You want to classify different goals or initiatives based on their differing change profiles.